Coca-Cola Hellenic Bottling Company (Coca-Cola Hellenic, the Company) announces an internal reconfiguration of its regional operating structure with effect from August 1, 2009. The grouping of our countries into our three reporting segments - Established, Developing and Emerging - remains unchanged.

Richard Smyth will continue to manage as Region Director Italy, Austria, Switzerland, Slovenia, Estonia, Lithuania, and Latvia and will also assume responsibility for FYROM.

Keith Sanders, who has been appointed Region Director effective August 1, 2009, will be responsible for managing Russia, Ukraine, Belarus, Armenia and Poland.

John Brady will continue to manage as Region Director the Republic of Ireland, Northern Ireland, Croatia, Bosnia & Herzegovina and will also assume responsibility for Greece, Cyprus, Hungary, Czech Republic and Slovakia.

Dimitris Lois, who has been appointed Chief Operating Officer effective August 1, 2009, will assume interim responsibility for Nigeria, Romania, Moldova, Serbia, Montenegro and Bulgaria until an appointment for the position of new Region Director has been made. Mr. Doros Constantinou, Chief Executive Officer of Coca-Cola Hellenic said: "The new organisational structure increases the number of regions from three to four which will allow for a stronger operational focus and increased speed and flexibility in decision making. These changes will also facilitate knowledge transfer and optimise the allocation of strategic resources to capture growth opportunities in a fast evolving marketplace. Dimitris Lois will oversee the new regional structure in his new capacity as Chief Operating Officer and under his leadership, I am confident that Coca-Cola Hellenic will continue to drive the successful execution of its proven strategy both at a regional and country level".