September 30, 2008 EFG Private Bank (Luxembourg) S.A. announced today that it will change its name and visual identity to Eurobank EFG Private Bank Luxembourg S.A, effective October 1st.
The new name emphasizes the relationship with Eurobank EFG and reflects the resources available, through being part of the Group.
The Luxembourg subsidiary, established in 1986 specialises in private banking, corporate banking and in investment fund engineering and administration, and has successfully managed to achieve a steady and remarkable expansion of its operations and results each year.
Strategic position within the Group
With this change in name, Eurobank EFG Private Bank Luxembourg S.A. asserts its key role in the deployment of the international private banking strategy of the group.
Eurobank EFG Group is a European banking organization, present in 10 countries, with total assets of €77.3 bn. The Group employs more than 24,000 people and offers its products and services both through its network of 1,700 branches and points of sale and through alternative distribution channels. Eurobank EFG is a member of the EFG Group, the third largest Swiss-based banking group.
Designed to grow
The Bank is also unveiling a corporate signature, serving as a common thread for all its communication: “Designed to grow ”. This signature will be the emblem of Eurobank EFG Private Bank Luxembourg S.A. development and reflects the Bank’s vision underlying all levels of its organisation, its future projects and its responsiveness to market developments.
“The new name and new signature will underpin our reputation with our customers and the financial community, enabling us to state more clearly our group’s values: growth, quality and innovation”, Léna Lascari, Managing Director and CEO of Eurobank EFG Private Bank (Luxembourg) S.A., stated in a customer and employees event.. That said, there will be no change in the shareholding structure nor in the Bank’s management.
